Pricer AB (OSTO:PRIC B) Beta: 0.8614 (As of Jul. 19, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSTO:PRIC B Pricer AB OSTO:PRIC B
69 GF Score
Price kr4.18
GF Value kr4.63
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Pricer AB Beta?

Pricer AB OSTO:PRIC B -0.60% 69 Beta is 0.8614 as of Jul. 19, 2026. GuruFocus rates OSTO:PRIC B with a GF Score™ of 69/100 and a GF Value™ of kr4.63 (Modestly Undervalued). The stock has 5 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-19), Pricer AB's Beta is 0.8614.


Pricer AB  (OSTO:PRIC B) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Pricer AB Beta Related Terms


Pricer AB Beta Historical Data

* Premium members only.

The historical data trend for Pricer AB's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pricer AB Beta Chart

Pricer AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Pricer AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.86

Pricer AB Beta Competitor Comparison

For the Business Equipment & Supplies subindustry, Pricer AB's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pricer AB Beta vs Industrial Products Industry

For the Industrial Products industry and Industrials sector, Pricer AB's Beta distribution charts can be found below:

* The bar in red indicates where Pricer AB's Beta falls into.


OSTO:PRIC B
69GF Score
Pricer AB OSTO:PRIC B
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Pricer AB Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 0.8614 mean?
Pricer AB (OSTO:PRIC B) has a Beta of 0.8614 as of Jul. 19, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Pricer AB and its competitors.
Is Pricer AB's Beta too high?
Pricer AB's current Beta is 0.8614. Overall, Pricer AB has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pricer AB's Beta compare to competitors?
Pricer AB's Beta of 0.8614 can be compared against companies in the Industrial Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for an Industrial Products company?
A good Beta depends on the Industrial Products industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Pricer AB and its competitors. Pricer AB's current Beta is 0.8614. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pricer AB stock overvalued right now?
Based on GuruFocus' analysis, Pricer AB (OSTO:PRIC B) is currently considered Modestly Undervalued. The stock's GF Value™ is kr4.63, compared to a current price of kr4.18 — trading 9.8% below its estimated fair value. The current Beta is 0.8614. Pricer AB's overall GF Score™ is 69/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Pricer AB (OSTO:PRIC B), the current Beta is 0.8614 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pricer AB (OSTO:PRIC B) Overvalued in 2026?

Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued. The current stock price of kr4.18 is trading 9.8% below its estimated GF Value™ of kr4.63. GuruFocus considers Pricer AB to be Modestly Undervalued.

Key valuation signals for OSTO:PRIC B:

  • Beta: 0.8614
  • GF Value™: kr4.63 vs. price of kr4.18 (9.8% below fair value)
  • GF Score™: 69/100 with 5 warning signs

No single metric tells the full story. See the OSTO:PRIC B stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pricer AB Business Description

Other Exchanges 0H38:UKPRRB:Germany
Address Halsingegatan 47, Stockholm, SWE, SE-113 31
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
69GF Score

Get the complete analysis for OSTO:PRIC B

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr4.18
Price
kr4.63
GF Value